Skills.

  • Graphic design | Branding + identity conceptualization | Illustration (digital + freehand) | Photo manipulation + editing | Large scale advertising design (size + scope) | Merchandising design

    Proficient in creating work in

    • Adobe Photoshop

    • Adobe Illustrator

    • Adobe InDesign

    • Figma

  • Video production + editing | Script writing | Animation (traditional + motion graphics) | Storyboarding | Lighting, rigging, + shooting video on site

    Proficient in creating work in

    • Adobe Premiere

    • Adobe AfterEffects

    • Descript

  • Have overseen teams from 2 - 20, with focuses on marketing, production, + design execution

    Experience with

    • Microsoft Suite

    • Hubspot marketing tools

    • Presentation design

    • Copywriting + editing

    • Exhibit design + fabrication

    • Fine art skill (painting, sculpture, concept art)

Results.

  • Increased client TAM over 70% through online advertising in under two months, originally projected to be a twelve month process

    Oversaw full-scale branding revamp for Fortune 500 company in the human capital space

    Led 10 person sales team in the SAS space to close the most deals in the company’s history, resulting in a 25% increase in clientele in a six month span

    Oversaw the creative for zoo advertising campaigns that increased visitorship 60% year over year for three consecutive years

  • Lead graphic + interactive designer for the traveling exhibition Geckos: Tails to Toepads

    Lead concept, graphic, + interactive designer for the traveling exhibition Crocs: Ancient Predators in a Modern World

    Production specialist for exhibits designed and installed at institutions includingNational Geographic Museum of Exploration (Washington D.C.), Academy of Natural Sciences (Philadelphia PA), American Museum of Natural History (New York NY), Columbus Zoo (Columbus OH), Philadelphia Zoo (Philadelphia PA), Field Museum (Chicago IL), Fernbank Museum of Natural History (Atlanta GA), COSI (Columbus OH), Berkshire Museum (Pittsfield MA), Turtle Bay Exploration Park (Redding CA)

Resume.

RapidSOS
Creative designer (contract) | 2024-present

Responsible for supporting both the brand + business-to-business sides of the company in producing content for in-house, exhibition, social media, + paid advertising.

DemandOS
Creative director | 2022-2024

Focused on producing advertising for clients based on their pre-existing branding and guidelines. Responsible for gathering branding information during the onboarding of clients + producing accessible branding boards to be used across internal + external teams. Created ad concepts + campaign suites that were then passed to the design team to interpolate off of. Was responsible for producing video creatives (ads, product demos, motion graphics). Assisted clients with internal design requests. All items required working closely with the direct client reports through various channels.

Wilson Human Capital Group
Creative lead | 2021-2022
Graphic artist | 2019-2021

Created all graphic + video content for the business, including social media posts, sales pieces, website graphics, presentations, + downloadable content, all while following established brand guidelines. Responsibilities including producing one-off sales-centric articles on quick turn around, helping to support the fast-paced nature of the business + sales cycle.

As creative lead, spearheaded large scale projects including revitalizing the company brand, which extended into all areas of the business, in addition to previously listed responsibilities.

Data Age Business Systems
Marketing manager | 2018-2019
Graphic artist | 2016-2018

Responsible for the creation of educational, training, + sales related customer-facing content, including videos, websites, + white sheets. Developed marketing campaigns for a number of products + services, including social media content + email campaigns.

As marketing manager, was responsible for developing, assigning, + tracking leads for sales department, budgeting for department, leading marketing meetings, + making decisions with executive team, in addition to previously listed responsibilities.

Clyde Peeling’s Reptiland
Graphic artist | 2007 - 2016

Produced educational graphics + video interactives. Responsible for creating all forms of advertising, including television commercials, billboards, + promotional materials. Oversaw projects from concept to completion on a day-to-day basis. Worked between multiple projects at one time, while paying attention to details + meeting time-sensitive deadlines.

Education.

The Art Institute of Pittsburgh | 2006

Bachelor of Science in Media Arts and Animation
3.6 GPA

Holler at me.

casteinbacher@gmail.com
570.337.8165

Tampa, FL